Website, again nearly finished (new advert)

Harrogate Reporter Website Nearly Finished

Poster first draft.

need to change the gun, tank and poppy to my own images then it will be finished

Generic conventions - poster

Semiotics

Linked page - Ilkley Gazzette

Ilkley Gazzette Home Page

Further Website Conventions

generic conventions sports story page

Website Generic conventions

second page conventions

mode of address

Swear words are never used, language that could be seen as offensive or phrases seen as offensive by anyone must eb avoided. All fact unless stated as an opinion. 
Always catogorize people into age, gender, name.

Audiences

Why are audiences important?
1. Medias about making money and without an audience you wouldnt be able to make any money.

2. The size of the audience is used to measure the success of your product.

3. Alot of media is free of subsidised

4. Financed by advertising and the advertisers want value for money. 

Defining The Audience

• Age
• Nationality
• Location
• Ethnicity
• Religion
• Politics
• Education
• Socio-economic groups (income of head of household)

A - High management positions
B - Middle level management
C1 - Junior managers
C2 - Skilled manual workers
D - Semi skilled and unskilled manual workers
E - casual workers, unemployed and state pensioners

block layout

Questionaire

L o c a l   P a p e r   Q u e s t i o n n a i r e

 (delete as necessary)

Male/Female

Age?  Under 18   18-29   30-40   40-49   50-59   60-70   70+

Do you read national papers too?  Yes/No

If yes specify? _____________________

Which local paper do you read? ____________ _______

How much is it reasonable to charge for a local paper? 50p - £1   £1-£1.50   £1.50-£2   £2+

Do you prefer mostly positive or negative stories in your local paper?  Positive/Negative/both

Do you take notice of the Adverts?   Yes/No/Some

Do you prefer colourful papers to neutral or plain papers?  Yes/No

Are lots of images vital to local papers?  Yes/No

How many people would read the purchased copy of the local paper?

Which type of stories do you prefer?  (choose 3)

Politics/Construction/ Environmental issues/ Education/Local views on national issues /Council/ Local events/ Gossip/ Lifestyle Features

Existing newspaper names

Yorkshire post – Yellow background black text

Harrogate advertiser - blue background white text

Nidderdale herald - green background and white text

Ripon gazette  - green background white text

Knaresborough post  - magenta/burgundy background and white

Yorkshire evening post – white background, blue text with white rose in-between 2 words

Newspaper names

My Newspaper names – Harrogate Examiner, Harrogate Post, Harrogate reporter

Harrogate reporter – I have selected this name because reporter connotes important news. The name sounds very upper class and suggests a lack in gossip and unimportant news. Reporter also connotes that the news has been found by a person and not just found online. (more truth)

Harrogate reporter statement – voice of the community since 1913

Harrogate Reporter

Harrogate Reporter

Harrogate reporter

Harrogate Reporter

Burgundy background and white text 

Proposal

I intend to target a very specific area of the country, Harrogate. This means it will be an ultra-local newspaper.  It will be reporting on events regarding things that will directly affect the local area, e.g. crime, construction and politics. National issues may be included but only seen from a local perspective, for example the Olympics but only if a member of the Harrogate community is involved. I will give priority to personalization and negativity, However just because negativity will get priority there will definitely be an attempt to have a lot more positive stories. I really want a positive sense of the community but also to allow the people to know how big decisions can affect the lower class people as well as the stereotypical upper-class people of Harrogate. 

Ideology – I’m intending to replicate the established conventions of existing ultra-local newspapers as they are successful and without these conventions the audience will not notice the product. My newspaper will not challenge the existing status quo, I am not trying to start a revolution in my newspaper and it will not be exceptionally or radically different to other newspapers. I intend to be politically neutral as not to lose my target audience.

Audience - My target audience will be made up of all different age groups but mainly people who are 30+ (homeowners and people with active interest in the community).  The people who buy the paper are not necessarily the only people who read it, parents may buy and their children may read, therefor it has to have something that could interest them.  

News story- skatepark

open for approximately 2 months
valley gardens
few things gone wrong - sewage, drainage, bumps, dirt

Writing Newspaper articles

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1st sentance 5 w's. No more than 22 words as a grab line
1st paragraph - make reader curious include a hook. Be acurate, facts should be correct, include cliches and search for special ingridient that makes your story stand out.
paragraphs throughout should consist of only two or three sentances.
Use quotes (expert opinion/direct witness)
Keep language simple

9 golden rules -
1 - K.I.S.S (keep it short and simple) local news papers usually have shorter sentances of between 16 and 20 words. Keep to familiar simple vocabulary which the broadest audience can access 

2. Reading for speed - sentances and headlines are short. Crossheads break the story down into bitesize pieces, collums are narrow and easy to read.

3. never use 3 words when 1 will do - you will rarely see these phrases: in the future, in the first instance, on subject of, in the small hours, in consequence of

4. dont repeat yourself - dont use two words that mean the same thing e.g 'uniquely special' 'final outcome' 'important essentials' 

5. Use active verbs e.g burgulars took the corgie rather than the corgie was taken by the burgulars

6. play with language - use puns e.g 'chippy gets a battering' 'steve davis arrived on cue'

7. make the story personal - particulary in local papers, people sell papers

8. catogorize people in the news - e.g grey haired pensioner, secret lover, mover of two, retired teacher 65

9. things to avoid - cliches - euphamism, being too chatty (no gossip) unnecasery use of foreign or american phrases

News Values

There are millions of storys everyday which sould make the enws, however journalists need to find a method to help them decide which stories they should choose to use. They use a set of criteria called news values to help them select the news.

Frequency - The story needs to be reported quickly, a murder would need to be established quickly.
Threshold - Larger event that effects more people is more likely to be taken interest in by large group.
Unambiguity - simple story that does not challenge stereotypes
Meaningfulness - If it effects local people it will have a place in local newspapers, person is murdered near their house, more important.
Consonance - events that meet our expectations become news easily
Unexpectedness/suprise - Something ouit of the ordinary (man bites dog > dog bites man)
Continuity - More informatiopn on something large established as good news already like a war.
Composition - Balance news, but also it is shown that western news is more important to people as is reference to elite people
Personalisation - Facts that effect people, like interviewing people to give insight into the event
Negativity - Bad news is better spread than good news.  
Actuality - if there is genuine evidence it is reported more
Elite nations - Western and rich large countries are more important than poor countries, unless something extremely drastic happens
Elite persons - Celebrity stories are seen as more important


News agenda

is to do with which stories you select for your newspaper and the priority that you give to those stories, more important stories will have more text and more images to go with them. News values are the same for all news organizations and what ever target audience you have but different news papers give priority to different news values. A broad sheet news paper would give priority to elite nations but a tabloid would give priority to personalization. A local newspaper gives priority to meaningfull ness (close to home/local)

News Selection

all news involves the selection of informatyion by journalists because it would be impossible to include every single detail. When photographs are taken choices by the photographer must be taken on how they wish to represent the event. Captions underneath pictures help to lead readers towards a preffered reading of the image

Ideology 

Ideology is a set of beleifs and ideas which are heald by a society or groups of people or individuals. In our country the dominant ideology is probably white, male, middle class, middle aged and conservative. a local newspaper will try to keep a neutral perspective as to not upset an audience. The layout of the paper is very formal to give a sense that the paper is trustworthy and reliable. Going to be targetting a local but very broad audience. Broad means that the age range can go from both extremes and all socio economic groups will be reading it and all religious beleifs and interests, different political beliefs and different family positions.

Primary media - when we pay clsoe attention to the text
secondary media - is where we pay little attention to the text
tertiary - we are not concious of the media

Circulation
if one person buys the news paper it could be read by 30 or 40 more people in the day

What is News?

Here are a selection of definitions of news.
1. News is people - The News revolves around the people that the general public want to know about or will want to know about like celebrities and politicians etc depending on what audience it is aimed at.
2. Dog bites man - no interest.
    Man bites dog - news 
    Anything unusual or out of the ordinary is news, ordinary is boring.
3. News is what someone somewhere wants to suppress, all the rest is advertising. 
If someone doesnt want someone else to know about it, there has to be something wrong, which is why curious and nosy members of the public need to know about it, super injunctions are a prime example of someone hiding something and it going from what would be a small magazine scandal to a huge news story.
4. Fresh events reported, anything new or unheard is reported until it becomes old and heard by all.

Definitions
News must be new or fresh or at least have a fresh angle.
News must be presented as something that us not mundane; it must be an event.
The fresh event must be reported to become news.

Production requirements

1. Front and 2nd page of a local newspaper. Website and 2 working links. Poster
2. Blog
3. Evaluation-powerpoint/presentation