Proposal

I intend to target a very specific area of the country, Harrogate. This means it will be an ultra-local newspaper.  It will be reporting on events regarding things that will directly affect the local area, e.g. crime, construction and politics. National issues may be included but only seen from a local perspective, for example the Olympics but only if a member of the Harrogate community is involved. I will give priority to personalization and negativity, However just because negativity will get priority there will definitely be an attempt to have a lot more positive stories. I really want a positive sense of the community but also to allow the people to know how big decisions can affect the lower class people as well as the stereotypical upper-class people of Harrogate. 

Ideology – I’m intending to replicate the established conventions of existing ultra-local newspapers as they are successful and without these conventions the audience will not notice the product. My newspaper will not challenge the existing status quo, I am not trying to start a revolution in my newspaper and it will not be exceptionally or radically different to other newspapers. I intend to be politically neutral as not to lose my target audience.

Audience - My target audience will be made up of all different age groups but mainly people who are 30+ (homeowners and people with active interest in the community).  The people who buy the paper are not necessarily the only people who read it, parents may buy and their children may read, therefor it has to have something that could interest them.