Wednesday, 14 September 2011

Audiences

Why are audiences important?
1. Medias about making money and without an audience you wouldnt be able to make any money.

2. The size of the audience is used to measure the success of your product.

3. Alot of media is free of subsidised

4. Financed by advertising and the advertisers want value for money. 

Defining The Audience


  • Age
  • Nationality
  • Location
  • Ethnicity
  • Religion
  • Politics
  • Education
  • Socio-economic groups (income of head of household)
A - High management positions
B - Middle level management
C1 - Junior managers
C2 - Skilled manual workers
D - Semi skilled and unskilled manual workers
E - casual workers, unemployed and state pensioners

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