second page conventions

mode of address

Swear words are never used, language that could be seen as offensive or phrases seen as offensive by anyone must eb avoided. All fact unless stated as an opinion. 
Always catogorize people into age, gender, name.

Audiences

Why are audiences important?
1. Medias about making money and without an audience you wouldnt be able to make any money.

2. The size of the audience is used to measure the success of your product.

3. Alot of media is free of subsidised

4. Financed by advertising and the advertisers want value for money. 

Defining The Audience

• Age
• Nationality
• Location
• Ethnicity
• Religion
• Politics
• Education
• Socio-economic groups (income of head of household)

A - High management positions
B - Middle level management
C1 - Junior managers
C2 - Skilled manual workers
D - Semi skilled and unskilled manual workers
E - casual workers, unemployed and state pensioners

block layout

Questionaire

L o c a l   P a p e r   Q u e s t i o n n a i r e

 (delete as necessary)

Male/Female

Age?  Under 18   18-29   30-40   40-49   50-59   60-70   70+

Do you read national papers too?  Yes/No

If yes specify? _____________________

Which local paper do you read? ____________ _______

How much is it reasonable to charge for a local paper? 50p - £1   £1-£1.50   £1.50-£2   £2+

Do you prefer mostly positive or negative stories in your local paper?  Positive/Negative/both

Do you take notice of the Adverts?   Yes/No/Some

Do you prefer colourful papers to neutral or plain papers?  Yes/No

Are lots of images vital to local papers?  Yes/No

How many people would read the purchased copy of the local paper?

Which type of stories do you prefer?  (choose 3)

Politics/Construction/ Environmental issues/ Education/Local views on national issues /Council/ Local events/ Gossip/ Lifestyle Features

Existing newspaper names

Yorkshire post – Yellow background black text

Harrogate advertiser - blue background white text

Nidderdale herald - green background and white text

Ripon gazette  - green background white text

Knaresborough post  - magenta/burgundy background and white

Yorkshire evening post – white background, blue text with white rose in-between 2 words

Newspaper names

My Newspaper names – Harrogate Examiner, Harrogate Post, Harrogate reporter

Harrogate reporter – I have selected this name because reporter connotes important news. The name sounds very upper class and suggests a lack in gossip and unimportant news. Reporter also connotes that the news has been found by a person and not just found online. (more truth)

Harrogate reporter statement – voice of the community since 1913

Harrogate Reporter

Harrogate Reporter

Harrogate reporter

Harrogate Reporter

Burgundy background and white text 

Proposal

I intend to target a very specific area of the country, Harrogate. This means it will be an ultra-local newspaper.  It will be reporting on events regarding things that will directly affect the local area, e.g. crime, construction and politics. National issues may be included but only seen from a local perspective, for example the Olympics but only if a member of the Harrogate community is involved. I will give priority to personalization and negativity, However just because negativity will get priority there will definitely be an attempt to have a lot more positive stories. I really want a positive sense of the community but also to allow the people to know how big decisions can affect the lower class people as well as the stereotypical upper-class people of Harrogate. 

Ideology – I’m intending to replicate the established conventions of existing ultra-local newspapers as they are successful and without these conventions the audience will not notice the product. My newspaper will not challenge the existing status quo, I am not trying to start a revolution in my newspaper and it will not be exceptionally or radically different to other newspapers. I intend to be politically neutral as not to lose my target audience.

Audience - My target audience will be made up of all different age groups but mainly people who are 30+ (homeowners and people with active interest in the community).  The people who buy the paper are not necessarily the only people who read it, parents may buy and their children may read, therefor it has to have something that could interest them.